For small Etsy & Shopify shops · Black Friday is Nov 27, 2026
Black Friday, sorted. Your profit, still there on Monday.
8 ready-to-send emails, 10 captions, and a little calculator that tells you how big a discount you can actually afford. It's $15, and it's not trying to be a course.
One-time payment · Secure checkout by Stripe · Instant download
Sound familiar?
If none of these ring a bell, you probably don't need us. (Lucky you.)
Discounting away your margin
25% off sounds harmless until fees and shipping eat the rest. Then you're working the busiest weekend of the year for almost nothing.
Staring at a blank email at 11pm
You know you should email your list. You just don't know what to say, or when, or how many times before it gets weird.
Running out of time
Black Friday shows up every year on the same day, and somehow it still sneaks up on all of us.
Quick math nobody tells you
A $30 item that costs you $8, with $5 shipping and Etsy-style fees. At 25% off, your profit per order drops from $13.70 to $6.91. That's roughly twice the orders just to stay even. Better to find that out now than in December.
Try it with your own numbers
Free, no email needed. Nothing you type leaves your browser. The full spreadsheet comes in the kit.
Defaults are an example with Etsy-like fees. Fee rates change, so check your platform. The full spreadsheet also builds a 5–50% table for each product.
What's in the box
One ZIP file. Plain text and PDF, so it pastes into whatever email tool you use.
8 emails, ready to schedule
Subject line, a backup subject, preview text and the body. Fill in the [brackets], paste into Shopify Email, Klaviyo, Mailchimp, Flodesk or Kit. Done.
10 SMS & social captions
5 opt-in texts (with the "Reply STOP" bit already in) and 5 social posts that line up with the emails.
Safe-discount spreadsheet
Works in Excel, Google Sheets and Numbers. Shows your max safe discount, profit at 5–50% off, and how many orders each one needs.
5-minute start guide
Run your numbers, pick one offer, schedule the first email. Then go have a coffee.
Your send calendar
Starting late? Start at Nov 24. Four or five emails still does the job.
- Nov 16Heads-up: a sale is coming
- Nov 19Gift guide
- Nov 24Early access for your list
- Nov 27Black Friday: we're live
- Nov 28Small Business Saturday
- Nov 30Cyber Monday
- Nov 30Last call (a real one)
- Dec 2Thank you + shipping update
Peek at a real one
The Black Friday email, word for word as it is in the kit.
Subject: It's live: [OFFER]
Preview: Runs until [END DAY/TIME]. Here are the details.
Hi [FIRST NAME],
The sale is on.
[OFFER]
Runs: now until [END DAY, TIME, TIMEZONE]
Excludes: [EXCLUSIONS, or "nothing"]
Ships by: [YOUR PROCESSING TIME]. Order by [SHIPPING CUTOFF] for [HOLIDAY] delivery.
Shop the sale →
Popular right now: [PRODUCT 1] · [PRODUCT 2] · [PRODUCT 3]
Every order this weekend helps keep a small shop going. Thank you.
[YOUR NAME]
How it compares
Honestly, bigger kits exist, and if you run ads they might suit you better. This one is the essentials for a one- or two-person shop.
| Kit | Price | What you get |
|---|---|---|
| ShopKitLab BFCM Kit | $15 | 8 emails, 10 captions, safe-discount calculator |
| BFCM Profit Kit | $39 | 14 emails, SMS, ads, calculator, checklist |
| Alli Clough email bundle | $34 | 3 designed email templates |
| Monkeflow BFCM templates | $47 | 50 designed email templates (Figma/Canva) |
| Shopify Q4 Revenue Kit | $27.42 | 60+ email templates, Klaviyo flows |
Prices from each seller's public page on Nov 2, 2026. They may change.
Questions
How do I get the files?
Right after you pay, you land on your private download page. Bookmark it. Stripe also emails you a receipt.
Is it too late to start?
Nope. The first email goes out Nov 16. Starting later? Jump in at Nov 24.
Do I need a big email list?
No. It works with any list size, and the captions cover social if your list is on the small side.
Will this guarantee more sales?
No, and anyone who promises that is fibbing. It helps you pick a discount that protects your margin and saves you hours of writing.
I sell on Etsy and don't use an email tool.
Use the social captions with Etsy's own sale tools. Only email people who signed up for your list, never addresses from Etsy orders.
Can I use it for clients?
One purchase covers one business.
Pick a safe discount. Send the emails. Keep the profit.
One-time payment · Secure checkout by Stripe · Instant download